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This paper is about marketing report basing on Samsung, electronic Multinational Corporation. It provides Pestel analysis, competitive environment, SWOT analysis and marketing mix element. Samsung’s uniqueness is depicted from its groundbreaking approach to business. Lee Byung-chull as a minor business firm founded the company in 1938. It advanced in its operation forcing Lee to vacate the headquarters to Seoul In 1947. However, the stability of the company was shaken by the 1954 war.
Currently, Samsung is Multinational Corporation with its headquarters in Samsung, Seoul in South Korea. The company has consists of various allied ancillary firms. Samsung provides an umbrella for the subsidiary firms under the brand name Samsung. Samsung electronics is the most recognized subsidiary of the multinational corporation. Its revenue at 2010 poses it as the greatest information technology company.
Samsung heavy industries are categorized as the second shipbuilder using the same revenue criteria. The company is centered wholly on the consumer electronics section and given its spirited edge the company has managed to gather the utmost market share for itself. Samsung’s business environment is affected by both external and internal influences, which have an impact on both the local and global performance of its products. The macro environment is understood through a PESTEL analysis while SWOT analysis is meant to analyze the company’s micro environment. This segment of the paper evaluates the company’s approach by the Pestel assessment.