Read this essay and over 1,500,000 others like it now. Don’t miss your chance to earn better grades and be a better writer! Please sign up to read full document. Mass media is one of the fastest medium of exchange advantages of television essay information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media.
A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. For the past two years the FM stations have been running peace and reconciliation programmes in the northern Uganda to make a group of army surrender and come out of the bush.
The rebels were mostly from Lira and other neighboring districts from where they were forcefully abducted or conscripted into rebel ranks. The radio stations, in collaboration with church leaders and peace non-governmental organizations, have been stressing the spirit of reconciliation and forgiveness of the rebels, who have killed, abducted or maimed many people, as well as destroying or looting people’s property. Peace and reconciliation programmes in FM radios act as a useful device related to countries where there is a lot of violence. The second advantage is cultural awareness.